“Hijab is more than just a piece of cloth to be worn on your head. It’s a message to the world that you’re valuable and that you matter, and to be treated accordingly.” – Zaineb Latif

With this in mind, Zaineb Latif, designer and owner of Hidden Gem, aspires to create Hijabs that reflect women in the most poetic and articulate way as it is the most poigniant symbol of a Muslim Woman.

“It’s when we use the hijab as a means to communicate and engage with the environments around us, reflecting our styles, personalities and thoughts, that we break misconceptions and start to make a positive progress on peoples’ perception of you, and Muslim women at large.”

With pen in hand, Zaineb designs with passion and creativity, producing hijabs that reflect the witty, humorous and elegant characters of intelligent and confident Muslimas today.